Relevance is no longer about what you know, how long you've been in the game or how hard you work. In an AI-driven world, those markers are losing power. This session explores how AI is fundamentally rewriting what matters… in business, careers, organisations and leadership. The New Rules for Relevance challenges outdated assumptions about productivity, talent and success and asks uncomfortable questions. This is not a talk about tools. It's a conversation about people, relevance and the future of work.